You asked, we've got answers.

How many sweets shops are participating?

Our premier tasting event features 60 Utah sweets shops and bakeries. While it’s not an all-you-can-eat buffet, you'll want to pace yourself! You’ll receive an allotment of tasting tickets to exchange for treats from any vendor you choose, so eat with your eyes first and then enjoy your selection!

HERE’S THE BEST PART: Want more of something you tasted? Many of our vendors will be selling full-sized treats to take home for all to enjoy! (or just for you, we donut judge)

What the heck are 'BiteCoin' and what do I do with them?

Current BiteCoin Exchange Rate*: 1 BiteCoin = 1 Tasting

Based on which Sugar High ticket you buy, you'll receive a set number of tastings (aka BiteCoin) - VIP gets 40, GA gets 25, and Diet GA gets 10 tastings.

As you immerse yourself in the euphorically sweet wonderland of Sugar High, you exchange one BiteCoin for a tasting from any of the 60 sweets shops and bakeries. Shoot, you can even go back to the same vendor more than once!

But don't squander all your BiteCoin too quickly, with over 50 vendors to choose from you'll need to be picky like a 3 year old at dinner time.

*The exchange rates displayed are indicative only and subject to market factors external to the Sugar High. The rates may vary at the discretion of the Sugar High and change without any prior notice. Ok just kidding, but we always wanted to say that 😂.

Saturday, October 1, 2022

What time is the event?

2022 entry times are TBD. Times for 2021 were: 1:00 p.m. – 5:00 p.m.

  • VIP Entry @ 1:00 p.m.

  • General Admission Entry @ 2:30 p.m.

**This is a ticketed event, every attendee (except kids under 5) must have a valid ticket to enter**

Where is Sugar High Utah?

Mountain America Expo Center - Hall 3

9575 S State St., Sandy, UT 84070


Can I bring my kids?

Yes, we are a family friendly event! Children under the age of 5 don't require a ticket, and will share your samples.

If your child is over 5, or you'd like them to have their own samples, they'll need their own ticket.

Can I buy full-sized desserts or other sweets too?

YES! All our vendors will be offering samples, and many will offer pre-packaged items to purchase for you to take home and share. Or, if you just want it for yourself, that's cool too, we donut judge.

Are there gluten free options available?

YES!! We will publish our 2022 list of gluten free vendors.

The following vendors 2021 served gluten free samples available:

  • Ambrosial Bakery

  • Dokie Dokie Dessert

  • Kimmies Kandies

  • Floss Cotton Candy

  • Native Bean

  • JJ's Ice Cream

  • Cies Creations

  • Love Baked by Callie

  • San Diablo Churros

  • SLC Fatso

I bought tickets, but my boss is a jerk and now I have to work that Saturday, what do I do?

We can’t give you career advice, and we don't offer refunds. But donut worry, you can give or sell your Sugar High ticket to a friend or family member. Just send them the QR code(s) of the ticket(s) you can't use.

How much does it cost?

2022 prices are TBD. 2021 had two ticket options. See below

*General Admission* - $29

  • 1 GA ticket = 25 dessert tastings!!

  • Entry at 2:30 p.m. into a world where calories don't count.

  • Choose from over 50 sweets vendors

  • Fun raffles & cool prizes during the event

  • Take-home goodie bag

  • Epic dessert displays and viral-worthy pics

  • Bragging rights - friends and family won't believe it!

  • Buy more of what you love to take home for later

*VIP Experience* - $45

  • FIRST in the door at 1:00 p.m.

  • 40 dessert tastings - 60% MORE than GA!

  • Smaller crowd

  • VIP swag

  • VIP access to additional vendors

  • VIP bragging rights

  • Choose from over 50 sweets vendors

  • Fun raffles & cool prizes during the event

  • Epic dessert displays and viral-worthy picsBuy more of what you love

  • Take-home goodie bag

We reserve the right to add more stuff to each ticket as well!

All tickets sales are final.

How long does it last?

Times for 2022 are TBD. Sugar High Utah in 2021 had two entry times:

  • VIP Experience @ 1:00 p.m.

  • General Admission @ 2:30 p.m.

How can my sweets shop/bakery get involved?

We’d love to hear from you! Contact the Sugar High Events at hello@sugarhighevents.com or via our contact page.